Using Google Maps in Video Production

 

 

Nothing special about this recent video I did (the only footage of mine was the interview; the rest was footage provided by the charity), but it was the first time I ever used Google Maps in a video production.

I was inspired by a link provided by Ryan Nangle, a plugin creator who also does excellent tutorials. In this case, it was how to use Google maps. In his tutorial, he provides the link to his extremely reasonable zoom transition used in the particular tutorial (which I bought for something like $6). It’s not the first transition I’ve bought from him.

The clouds are from FCPX and Ryan shows you how to manipulate them in terms of appearance, density and mist layers.

Thought I didn’t do it here, he even shows you how to animate an object (in his example, a boat on a river) in the otherwise static Google image. Quite easy in FCPX and quite clever too.

In this video, I didn’t incorporate the camera-shake effect from FCPX as he did because it wasn’t as appropriate to my purpose as it was in his sample (where it was very effective).

Nevertheless, it gave me a new tool which I was able to use effectively and appropriately in this little video I did for a charity for the purpose of promoting to gap year students. And that was the sole purpose of this video. (to those in the U.S., a ‘gap year’ is often taken by UK students who complete the equivalent of high school before going to university. Usually, they spend a year in another country for cultural or experiential purposes).

As a note, in the original review, I did of the X70 I mentioned the advantage of shallow depth of field (due to the large sensor size) compared with the earlier review of the NX30. The only original footage in this video is the interview itself, and it’s a good example of the shallow depth of field obtainable with the X70. I know many videos cameras more closely approximate the fast lenses of film cameras, but the point is more comparing the price point of the X70 versus the price point of the high-end cameras that emulate high-end film cameras.

So here’s the video. After that you will find the link to Ryan Nangle’s excellent tutorial. In the YouTube description of his video you will find a link to his transition effect used in this video. As a note, he has many useful and clever transitions available, so he’s worth subscribing to.

Here’s the link to Ryan’s tutorial and transition download:

 

Magic Trackpad 2 ‘Drag and Drop’ SOLVED

Drag and Drop

Maybe I’m the last person on earth to discover this, but just in case I wasn’t…

If you’ve been wondering how to drag and drop with the new force-touch magic trackpad, the answer turns out to be totally simple…and it’s not any of the complicated work-arounds you may have been told about when Google-searching this problem.

The older trackpad had 3 finger drag and drop. But this simple feature seemed to disappear from the new Magic trackpad 2 and it seemed almost impossible to move something somewhere without dropping it or opening up a force-touch menu.

You can get back your familiar drag and drop by going into ‘Accessibility’ in the preference pane and then under ‘trackpad options’.

Enable dragging with 3 finger drag and everything will be back to normal.

 

A Good Corporate Video Sample

corporate video

The Lone Shooter: One day shoot, 2 day edit

I think this is a great example of a corporate video combining many of the chapters of Run ‘n Gun Videography–The Lone Shooter’s Survival Guide including:

  1. Message
  2. Using local talent
  3. Interviews
  4. B roll
  5. Music

The Message

The message is clear by the content of the narrative (which was distilled from about 40 minutes of interview), but also by choice of B roll. Yes, the use of relevant B roll shots is standard in editing this type of interview, but additionally there are shots in there one might not realise are important–unless you are in this business and know what you are looking for. And for those potential business clients, they will have seen what they are looking for: the top tier German machines in use at the plant. That’s why you see their names prominently in some of the shots.

Local Talent

As to local talent, in this case we used the co-managing directors who are brothers.

To my surprise, it was the younger brother (who appears first) who was the most put off by the camera. In fact, in looking at the footage I noticed his head appeared to be physically straining away from the camera as if to get as far away from it as possible. Correspondingly, there was a lot more to edit in his interview (pauses, ums, ahs, stumbles, etc.), all of which is hidden under the B roll. The end message of the video, however is carried entirely by him. And there’s a reason for that: He was asked the magic interview question at the end. I pointed out that they had a very successful and growing business in a niche market and that they had been at it for a very long time, growing all along the way. “So”, I asked him, “What makes you get up in the morning? What is your passion for this business?” (or words to that effect). His response is entirely uncut. I let it roll even despite a few long pauses because it was so obvious that he was completely sincere. And his message was in perfect alignment with the message of the video in its whole.  Who wouldn’t then want to do business with this guy?

B roll

It might appear, in some cases, that the B roll was shot after the interview to fit so nicely with a few bits that were being said, but no. It was all shot first. But I shot so much that I was able to fit shots very nicely to what was being said as if I had shot it afterwards or to a script.

Music

I must have spend an hour and 1/2 looking for a suitable piece of music for this video. Thanks to the search parameters of Audio Jungle (and now Audio Blocks) which allowed me to search for a pretty exact length, I was able to preview dozens of potential fits. Then I found this one. To my absolute amazement, I laid it down and didn’t have to do a thing to it. No editing. No adjusting. It’s entirely uncut. It fits the beginning and end titles, and, if you listen carefully, it even does several things along the way that would convince you that it was scored specifically for this video.

I liked this music so much that when I was editing a promo video for my sculptor wife I had it in the back of my head to see if it would work. Turns out the same thing happened. It just dropped right in as if it was written for that video too. That’s one magical piece of music.

Other Notes

It was a one day shoot and two day edit.

For those interested, it was shot on the Sony PXW X70 in AVCHD mode.

The interview lighting was done with 2 LED Flexlites which I reviewed in this blog. The ‘kick’ you see on the side of their faces would appear to be from the background windows, but was actually created by one of the Flexlites dialed way down. The frontal fill was another Flexlite opposite the backlight. Fill was simply ambient light in the room with the intensity of the key light being set to achieve a 2 1/2:1 contrast ratio with the ambient fill.

Edited on FCPX. Color balanced with Color Finale.

Oh, and did anyone notice I added the sky, clouds and sunbeams to the opening shot? (it was a lousy day in Leicester that day)

The following video was directed and produced by Leapfrog Marketing (Alan Myers – 0116 278 7788) in association with The Video Whisperer.

And just for a bit of fun, here’s the video I did for my wife with the same music:

Slow Brew Compilation Edit

Laury Dizengremel

Not exactly a key-word-rich title, but I kind of like it. Just came to mind as I sat down.

My wife is a sculptor who has worked on many prestigious projects and hobnobbed with some important people and celebrities over the years.

Occasionally I’ve been around and was able to get an interview or two on tape to add to a growing list of B roll shots I had been accumulating in the past few years.

Finally, with 3 interviews and some recent interesting footage with the Duchess of Rutland and Alan Titchmarch, I thought it was time to throw something together that didn’t require interviewing Laury. I’d just let these other people do the talking this time.

As I usually do, I edited the interviews to provide the narrative that would drive the video, then added appropriate B roll, titles and music. Pretty standard fare. For those interested, it was all done on the Sony HXR NX30–except a few rocky shots that were shot in China by someone else.

Something interesting happened though–of no great importance, but interesting just the same.

I had recently completed a corporate video. I spent quite some time searching for the right piece of music for it on Audio Jungle (my favorite music site) and finally found a piece that was not only perfect for the video, it was the perfect length. Double perfect. It was the only time I ever added music that I didn’t also have to edit to fit. It just fit perfect and, unbelievably, did all the right things in all the right places–just as if it were written for my video.

I really liked that piece of music and, in the back of my mind as I was editing Laury’s video I hoped I might be able to use the same piece of music–something I don’t normally do.

As I got the final length established (by the narrative along with beginning and end titles) I glanced down at the total length. Amazingly, it was the same length as that last corporate video I did, and amazingly that same piece of music dropped in on this video without any need of editing.

Quadruple perfect.

More Bang for the Buck

I thought I had covered this in the book Run ‘n Gun Videography–The Lone Shooter’s Survival Guide, but on quick review, it appears that I didn’t.

So here we go.

If you’ve read the book, you know how I go about shooting corporate videos. In short, I do an extensive interview or interviews with the relevant people and then I shoot a lot of B roll of their business. A lot. Then, as a result of being thoroughly indoctrinated into the business (by reason of the interviews–which are usually with the Managing Director, other executives and sometimes staff), I edit the interviews down to a final length of about 3 minutes to forward the marketing message in the best way possible and then cover up the dozens of edits with relevant B roll. The ‘script’ is created from the narrative.

Producing Multiple Videos For Different Purposes (from the same content)

Anyway, in most cases it is quite possible to create multiple videos from the material obtained on a one or two day shoot. They don’t always ask for it, but I always point out that this can be done because I make sure to obtain adequate footage during the shoot day(s) to facilitate multiple videos. I’d do it anyway, because it’s always good to have lots of B roll to choose from, but of course, not all of it will get used.

Probably half the time they think this is a good idea. They’re already spending the money, and it won’t be that much more to get multiple videos for different purposes out of the spend. And that’s good because it can double your income or more, depending on how much they want and what you can do. They’re essentially paying for additional editing time–and frankly, after the initial editing process, the creation of further videos goes much faster as much of the basic work has already been done.

Case in point and the reason for this post…

I recently posted a sample video from a shoot where I said 11 videos were produced. The purpose of that post was to give an example of the interview -style approach I just mentioned above. But this was also an example of the client realising the benefit of obtaining additional video content from the paid shoot days.

I did three different kinds of videos for this client.

1) From his interview I created several different narrative-driven videos about specific top selling products.

2) We created several more videos that were simple demos of these products.

3) I then created an ‘overall’ video for his Home Page or About US page which used music and graphics to get across all the things that they do.

As a note, for the first two types of video I created a template to massively speed up the editing process. When done with one edit, I could simply copy-paste it into a new project, change out the narrative bits, change the wording of the title or graphics, adjust a few shots if necessary and adjust the music to the length of the new video. Also, each of the narrative versions had the same ending (where he talks about branding and ‘UK made’). This is because those different products would never really be seen by the same audience. People will tend to watch the product they are looking for and won’t know several other videos have the same ending. And if they did watch other product videos, so what?

It might be a bit tedious, but I’m going to string all the videos out below. You don’t have to watch them all, but it might be of interest to watch a few to see what I mean about creating a template.

As a note, all 11 edits were approved as submitted with no changes required.

The ‘Interview-driven’ series

 

The ‘Product Demo’ series

 

The ‘Overall’ graphics/music driven summary of the business

%d bloggers like this: