Testimonial-Driven Corporate Videos

Too often corporate videos consist of the MD or executives and staff blagging about their own products and services. Nothing wrong with that, and when the people are sincere (and not forced to spout prepared marketing scripts or company ‘talking points’) they can be effective.

On the other hand, when you get the client of your multi-million dollar installation raving about you, you have to ask: “What will interest a potential new client more (and indeed make him or her directly contact you), a company spokesman or a satisfied customer?” And what if you landed on their site and all you found were 4 or 5 videos like this (which is how many we’ve done for Axiom)?

Anyway, I’m posting this really as another example of interviews and interview editing as covered in one of the chapters of Run ‘n Gun Videography–The Lone Shooter’s Survival Guide . The original interview was about 25 minutes from which I derived this narrative. It may not interest you as it’s rather technical, but for someone in that business, it would be of great interest because a few million bucks is not something you consider lightly.